To stay on top of the search engine results (Google results) one must be ever vigilant. There are a myriad of weapons in the arsenal of the SEO guru. The SEO guru will use them all to some degree, however the core secret to #1 successful Google results (actually all number one search engine results) is unique content; Keyword rich unique content… Search engine-optimized, keyword rich, relevant, unique content!... Did I mention #1 Google results, custom, creative Web Design, INDIANA UNIVERSITY WEB DESIGN or SEO yet?... :) (What about first place search engine results?) Ok, ok… but you see my point. Unique content is the core. Unique content with a keyword density rich in the keywords and keyword phrases internet users are searching on using such search engines as Google, MSN and AOL, or directories such as Yahoo (Yahoo is a directory not a search engine). For example; our background image is a screen capture of the top ten (#1) Google results for the search engine keywords "HOTELS" and "GEORGIA". My Best Western Georgia web site contains relevant, unique content rich with the Google keywords "HOTELS" and "GEORGIA". As the background shows, the Best Western Georgia site comes up in position one. That is; page 1, position 1 Google results out of 1.2 million results. Do I have the SEO (search engine optimization) keywords in the Best Western website more than in the other 1.2 million search engine results? No. Top placement search engine optimization is not simply repeating (Indiana University – Indiana University Bloomington Indiana University) content. The search engine indexers and spiders (like Googlebot) are smarter than this. In fact blatant Search (AOL, MSN, AltaVista, Yahoo, Google) Engine loading is discouraged in search engine optimization. That’s why coupled with professional yet creative, custom web design, Georgia’s Best Western hotel accommodation and online reservation web site consistently enjoys top ten search engine results, and currently #1 Google position. But that’s not all! These page one, number one Google results are due to superior content SEO work, combined with a "link building" search engine optimization strategy (within Best Western and the online hotel reservation community in our example). Reciprocal links are of the highest importance (search engine inbound links). The more quality, reciprocal links your web site has, the better. Quality meaning websites having a high Google page rank (PAGERANK Google calls it). Text hyperlinks are more important in the Google algorithm than image links. And keyword rich text links are of higher importance in the search engine algorithm Google uses ( Freelance, custom, creative web design & #1 SEO results! Not, click here). Of course this is all still in the world of search engine optimization. To guarantee top ten search engine rankings, there’s one more step… the vital step other SEO experts, professional web site developers and keyword optimization gurus often leave out!

WEB DESIGN!!! Top, #1 quality web design along with applied search engine optimization is the key to a highly successful website and top ten search engine results. The trick lies in an appreciation for the unique goals of each site. Template driven web design is often bland, flat and does not promote return visits (key to a successful search engine strategy). A custom designed web solution allows an element of creative freedom to enter into the architecture and navigation of the web page (or web pages) while simultaneously achieving the functional goals of the site. Excellence in web design is evident when the design itself generates a "stickiness"; a sense of fun or engagement that keeps visitors on each webpage longer. Engaging web design means longer visits. Longer visits mean increased relevancy when the search engine algorithm determines Google page ranking (pagerank). Not to mention the fact that Yahoo doesn’t even use an automated search engine spider like Googlebot when evaluating web sites for inclusion. Rather, each site is evaluated manually by a Yahoo editor. Obvious link farms, affiliate sites etc. are tossed out immediately! Therefore, to achieve maximum results, maximum search engine results and directory results that is (Google AND Yahoo), one must: Carefully architect a significant amount of search engine-friendly, keyword rich, relevant unique content… take keyword-density measurements for optimum search engine performance (Google performance)… blow the English all to hell adding and subtracting keywords and top performing search engine phrases surrounded by interesting, sometimes flowery streams of semi-consciousness all designed to get you here! Achieve the best, top, #1 search engine results and first place, page one Google position NOW! TODAY!! Not necessarily because you’re reading this, but more importantly because Googlebot (search engine spider, indexer) did. Its my job as the Web Design Guru, #1 Web Design Expert, Indiana University Web Design Expert, best damn freelance web designer and SEO specialist around Indiana University Bloomington Indiana, to excite you, to engage the visitor with everything you see around the edges! As a top professional SEO expert and one of the best freelance web site designers anywhere, I put as much effort into the part Googlebot and the other Search Engine Spiders and Indexers pay attention to as I do the part YOU CARE ABOUT! Imagine that! Professional Search Engine Optimization AND Creative Web Design! What will they think of next?